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# Product

<!-- impeccable:product-schema 1 -->

<!-- Written by directionforge at intake from the approved design/brief.md. Demo run: brief authored by Claude. -->

## Platform

web

## Stack

delegated: static HTML/CSS/JS prototypes served from design/ (no framework, no build step).

## Users

Owners of small ceramic studios (1–3 kilns, 20–200 members) who run bookings on spreadsheets, group chats and a whiteboard by the kiln.

## Product Purpose

Kilnward (fictional) puts class and open-studio bookings, kiln load planning and firing schedules, and member shelf tracking in one place. The landing page's job: get a studio owner to start a free trial. Primary CTA "Start free trial" in the hero and repeated at the end.

## Positioning

The studio's week in one place, built around the kiln rather than around generic calendars.

## Operating Context

Owners read this between classes, often on a phone, sometimes on a shared studio laptop.

## Capabilities and Constraints

Claimable capabilities: bookings for classes and open studio, kiln load planning, firing schedules (bisque/glaze), member shelf tracking, notifications when a firing is done. Everything else is synthetic and labelled. Never invent prices, customers, testimonials, logos or statistics.

## Brand Commitments

none: each direction sets its own palette and type within the guardrails.
Guardrails (verbatim from brief):
Always:
- The primary CTA "Start free trial" in the hero and again at the end of the page.
- Show the product's real job (a firing schedule, a booking week, a shelf list) with synthetic data, labelled as sample data.
- One accent colour family; everything else near-neutral.
- Clear contrast between display type and text type.
- Image slots reserved with flat stand-ins, never filled.
Never:
- Purple or blue-violet gradients, glows or mesh backgrounds.
- Glossy 3D blobs, orbs or abstract floating shapes.
- A row of icon + three-word feature cards.
- Inter or system fonts as the only typefaces.
- Emoji, fake testimonials, fake customer logos, invented statistics.
- Rounded-everything: no card radius above 12px, no pill-shaped sections.

## Evidence on Hand

Synthetic only. No real customers, logos, testimonials or figures. No imagery: image slots are reserved.

## Product Principles

Calm and tactile, made by people who have loaded a kiln. It should read like a well-kept studio, not like a software company.

## Accessibility & Inclusion

WCAG 2.2 AA: 4.5:1 body text, 3:1 large text and UI boundaries, visible focus, keyboard reachable, no information by colour alone, reduced motion respected, 24px minimum targets.